Assessment

Protégé’s pre-business development projects services are for those companies planning on, or in the process of expanding their sales in Europe. From early market evaluation to detailed product assessments, these projects are all from an in-country perspective, covering both technical and market acceptance. By performing these assessments and developing a Market Entry Plan with flexible geographic capabilities that best meet the client’s business objectives, they can substantially reduce the risk of market speculation and entering the market under-capitalized.

Test Market Evaluation is a battery of industry and technology specific questions/considerations that are locally qualified and assimilated in such a way to provide the data for the Market Entry Plan. The service is managed by a Protégé Project Manager with admin support and access to in-country Protégé technical and sales personnel for data qualification.

Product Market Assessment utilizes a tried and tested focused methodology for its Product Market Assessment. Fundamentally, the project plan is designed to address a “focused” segment of the telecommunications European marketplace. It is based on the concept of serving a particular target in need of a technology solution or improvement. This is approach is essential in accelerating the adoption of the vendor’s products.